How to create a fantastic LinkedIn profile

Photos & Headline Banner

  • Use a high-resolution image
  • Make sure your face takes up at least 60% of the frame
  • Be the only person in the picture
  • Choose the right expression
  • Avoid distracting backgrounds
  • Wear what you’d wear to work
  • Use a current picture!
  • Upload a banner

Your Profile

  • Be creative with your job description and title
  • Edit the URL to include your name
  • Add your personalised Linkedin url to your email signature
  • Be selective with previous experience – no need to fill in every single job – just those that are relevant
  • Add in your skills and expertise in the skills area as well as the profile section

Buzzwords to Avoid

  • Strategic
  • Creative
  • Specialized
  • Leadership
  • Passionate
  • Experienced
  • Focused
  • Enthusiastic
  • Expert
  • Track record

Example of a great profile


Using Linkedin IRL!

  • Industry Knowledge: Know something interesting and relevant to the Telecoms sector? Share in to your profile
  • Content streams: Looking for new content? Sign up for Google Alerts and share content daily
  • Personal: Work with a charity or have a particular hobby? Occasional informed posts are a great way of personalising your profile

What to include in your content

  • Posts featuring statistics and links to articles for more information receive a 37% higher click- through rate than those that don’t feature statistics.
  • Keep it snappy – posts that are 150 characters or fewer (often with an accompanying link) received an 18% increase in engagement rate.
  • Sign up for Grammarly!
  • Share company posts to your own profile

Strategic Sharing

  • Identify a handful of potential leads/clients that you want to work/engage with.
  • Seek them out, connect with them and comment on their posts to keep the business/your name fresh in their mind…
  • Your activity of sharing and commenting appears on your profile so shows you are an active Linkedin member & a business professional.

Make connections

  • ALWAYS send a personal message and be specific as to why you want to connect
  • Remind them where/when you met/ networked to create unity
  • Join industry relevant groups and comment, answer questions and engage to increase your own followers.

Why bother?

    • Industry execs WILL look at your profile before meeting/working with you – give them something to engage with
    • Supporting your employer. Of all the connections on Linkedin, if all staff members shared all your company’s posts you would massively increase your reach per article.
    • Connect and support each other! Teamwork!